Well, it’s been three months since meta started blocking news content on their social media channels. This coupled with growing concerns about privacy, misinformation, and algorithmic biases, here’s why it might just be time for community newspapers to break free from the ‘Facebook mold’. While Facebook has been a dominant force in connecting communities and disseminating information, there are compelling reasons why community newspapers should not mourn their exile from Facebook.
The issue of algorithmic control poses a significant challenge to the organic reach of community newspapers. Facebook’s algorithms determine what content appears on users’ feeds, creating a filter bubble that reinforces existing beliefs and limits exposure to diverse perspectives. This algorithmic control often means that valuable local news content may not reach the intended audience. By ditching Facebook, community newspapers can regain control over their distribution channels, ensuring that their content reaches a broader and more engaged local readership.